Digital content

I also write copy for websites, e-newsletters and app publications, ranging from news stories and articles, to blogs and marketing material.

My digital copywriting work to date has included researching and writing detailed property area guides for Zoopla and short-, mid- and long-form articles for such clients as the Harley Owners Group (Harley-Davidson), Aetna International, Adrian Flux, Bikesure and Alan Boswell Group.

Alan Boswell Group cashflow modelling
One example of the many articles I have produced for Alan Boswell Group’s website, mostly based on interviews with their in-house experts. Click on the image to read in full.
Harley-Davidson The Enthusiast Turner Twins Livewire
I interviewed intrepid explorers the Turner Twins for this feature, which appeared in Harley-Davidson’s app magazine, The Enthusiast. Click to read the opening paragraphs.

I was also delighted when jewellery designer Katie Stone asked me to create some product descriptions for her new website. I decided to give her characters their own stories to bring them to life, helping potential customers develop a relationship with them and recognise the relevance of the characters or character in their own lives.

Katie Stone Mushroom Stud Earrings Katie Stone Fox Under the Stars Locket Katie Stone Bright Eyed Deer Brooch

“I am thrilled with the work Louise has done for me, she has a wonderful way of describing things that puts the reader in a world of imagination. Louise has really made my jewellery stand out and has written in a way that compliments my jewellery, sets the scene and, most importantly, SELLS it! I couldn’t be happier.”
– Katie Stone
katiestonejewellery.com